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Frequently asked questions

You’ll step into our beautiful, light-filled boutique showroom in the heart of Hatton Garden, London’s famous jewellery quarter. It’s a calm, welcoming and luxurious space (think plush seating, beautiful displays and a relaxed vibe). There’s no hard sell, no rushing, and no pressure – just friendly expert guidance while you create the ring of your dreams.

Yes, we highly recommend booking a private consultation so we can give you our full attention. You can easily book online or give us a call. When you book, simply let us know what you’re looking for (e.g. engagement ring, wedding band, eternity ring, coloured gemstone piece, upgrade, etc.) and your rough budget. This helps us prepare the perfect selection before you arrive.

Please allow 45 minutes to 1 hour. This gives us plenty of time to design something truly personal without ever feeling rushed.

We follow a simple, enjoyable two-step process:

  1. Ring design & setting
    We’ll sit with you and explore every style you love – from classic solitaires and halos to vintage-inspired, three-stone, or completely unique bespoke designs. You’ll try on different shapes and settings in person so you can see exactly what suits you.
  2. Diamond or gemstone selection
    Whether you prefer a natural diamond, lab-grown diamond, sapphire, emerald, ruby or any coloured gemstone, we’ll show you a beautiful curated selection in your budget. Because we hold one of the largest inventories in Hatton Garden, we can almost always find (or source) the perfect stone on the spot.

We’ll guide you through the 4Cs (or gemstone equivalents), compare options side-by-side, and make sure you get the absolute best quality and value and beauty for your money.

Absolutely not. Buying (or creating) an engagement ring or special piece is one of life’s biggest decisions. Our job is to educate, inspire and help you feel 100% confident and excited – never pushed. Many of our customers tell us how refreshing the no-pressure experience is.

We’re extremely proud to have over 500 five-star reviews across Google and Trustpilot. Customers regularly mention the friendly and knowledgeable team, the relaxed atmosphere, outstanding craftsmanship and unbeatable prices. Feel free to read them anytime – they say it far better than we ever could!

We focus on three things only:

  1. Top-class personal service
  2. Genuine British craftsmanship – every single ring is designed and hand-made by master craftsmen right here in our Hatton Garden workshop
  3. Highly competitive prices – thanks to our huge on-site inventory of GIA-certified natural diamonds, lab-grown diamonds and coloured gemstones, we cut out middlemen and pass the savings directly to you

In short, you get boutique service + workshop-direct prices + lifetime craftsmanship = the complete package.

Completely normal – and you’re in very safe hands. We’ve helped thousands of customers (many of whom felt exactly the same at the start) walk out beaming with the perfect ring. We’re here to make the process enjoyable and stress-free.

Your consideration and trust mean the world to us.

We can’t wait to welcome you and help create the piece you’ll treasure for the rest of your lives.