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Buying Diamond Online and In-Store
Regal is revolutionising the diamond buying experience by offering both online and in-store options that prioritise convenience, customer satisfaction, and quality. With a comprehensive approach that caters to various customer preferences, we ensure a seamless and enjoyable journey for every diamond buyer. Excels in integrating both online and in-store experiences. Customers can start their journey online by exploring options and gathering information, and then visit a store for a final decision. Alternatively, they can use online tools to follow up on in-store visits, accessing additional resources and support from the comfort of their home. Regal’s dual approach to diamond buying offers unparalleled convenience and flexibility. Whether shopping online or in-store, customers can expect exceptional service, high-quality products, and a seamless experience tailored to their individual needs. Regal is setting a new standard in the diamond industry by making the process of finding the perfect diamond as enjoyable and stress-free as possible.
Diamond Buying Guide
When choosing an engagement ring, it's essential to ensure you're selecting the perfect diamond that will delight your future partner and make the moment unforgettable. To help you make an informed decision and avoid any uncertainty when you pop the question, our diamond buying guide below will provide you with the essential knowledge you need to choose the right diamond with confidence.
1. The Carat
Carat refers to the weight of a diamond, with one carat being equivalent to 100 points - meaning each point is 0.01 carats. It's important to note that carat weight shouldn't be confused with the diamond's size, as the stone's cut and shape can significantly influence its overall appearance and how large it looks.
2. The Colour
Diamond colour is a key factor in determining a diamond's quality and value. According to the GIA colour scale, diamonds are graded from D to Z, with D representing the most colourless and highly prized stones. As you move down the scale towards Z, diamonds gradually show more colour, typically a yellow or brown tint. The more colourless a diamond, the rarer and more desirable it is, which is why D-grade diamonds are often the most sought after and command higher prices. Understanding the importance of diamond colour helps ensure you choose a stone that meets your aesthetic preferences and fits within your budget.
3. The Clarity
The clarity of a diamond is determined by the size and visibility of its impurities and imperfections. Clarity grades range from Flawless (FL) to Slightly Included 2 (SI2). When selecting a diamond, it's advisable to choose one where no inclusions are visible to the naked eye upon close inspection — typically in the VS2 grade or higher. This ensures a cleaner, more visually appealing stone.
When selecting a diamond, it's advisable to choose one where no inclusions are visible to the naked eye upon close inspection—typically in the VS2 grade or higher. To ensure a cleaner, more visually appealing stone, our diamonds are marked with tags labeled "Recommended." This confirms that the stones are completely clean to the naked eye and free of visible imperfections. You can shop comfortably knowing our team has conducted thorough checks to ensure the highest quality.
4. The Cut
Unlike other characteristics of a diamond, the cut is the only one not influenced by nature, making it susceptible to errors and subpar practices. The quality of the cut significantly affects how light is dispersed through the diamond, which in turn has the greatest impact on its overall appearance and sparkle.
5. The Certification
Also referred to as a diamond grading report, diamond dossier, or diamond quality document, this certificate is created by gemologists who assess the diamond's characteristics, value, and identity. The detailed evaluation is then confirmed and documented within the certificate.
6. The Cost
You don't need to choose the highest quality diamond to find one that is equally beautiful. The price of a diamond can vary based on its market quality, source, and manufacturing origin.
At Regal, we not only focus on top-notch service and exceptional craftsmanship but also strive to offer competitive prices. Keep in mind that you are investing in a timeless treasure, one that can be cherished and passed down through generations.
7. Read Reviews
Before making your purchase, we highly recommend reading customer reviews. These insights can provide valuable perspectives on both the product and the buying experience, helping you make a more informed decision. By understanding the experiences of others, you can confidently choose a diamond that meets your expectations and ensures satisfaction with your purchase.
From the blog
FAQs for Buying Diamonds Online
Should I buy a diamond online?
Buying a diamond online can be very convenient and cost-effective. At Regal, we offer a wide selection of diamonds, with over 1.5 million available on our website. Each diamond comes with detailed information, certifications, and competitive pricing. Our customers have shared their positive experiences, and our excellent reviews reflect our commitment to quality and service. Rest assured, when you purchase a diamond from Regal, you're making a secure and well-informed decision.
Is it possible to view a diamond I find online in-store?
Yes, at Regal, we offer the option to view diamonds found online in our store. Please contact us to book an appointment, and we will ensure the diamond is available for you to see in person.
What are the Important Considerations when buying a diamond online?
When buying a diamond online, consider the following:
- Ensure the diamond is certified by a reputable gemmological laboratory like GIA, HRD, or IGI.
- Review the retailer's customer reviews.
- Verify the diamond's specifications (the 4 Cs: Cut, Colour, Clarity, and Carat).
- Look for detailed images and videos of the diamond.
Why is diamond certification important?
Diamond certification, provided by independent gemological laboratories, verifies the authenticity and quality of the diamond. It provides detailed information about the diamond’s 4 Cs and ensures you are getting exactly what is described by the seller.
How to verify the authenticity of a diamond certificate?
You can verify the authenticity of a diamond certificate by checking the certificate number on the issuing laboratory's website. Reputable labs like GIA, HRD, and IGI offer online verification services.
Can I customise my diamond jewellery online?
Yes, we offer customisation options where you can choose the diamond, setting, metal type, and other details to create a personalised piece of jewellery. Browse our user-friendly website and customise your ring from a wide range of options.
Can I return a diamond or ring I bought online from Regal?
We have a 14-day return policy, which means you have 14 days after receiving your item to request a return. To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase. Certain types of items cannot be returned, like custom products (such as special orders or personalised items). Please get in touch if you have questions or concerns about your specific item.
Unfortunately, we cannot accept returns on sale items or gift cards.
We are your premier jeweller situated in the renowned Hatton Garden of London. Our expertise lies in crafting custom engagement rings, featuring both certified natural and lab-grown diamonds, wedding bands, and a diverse selection of luxury watches. At the core of Regal is a fervent dedication to delivering unparalleled customer service, coupled with impeccable craftsmanship and competitive pricing. Our commitment extends to understanding and fulfilling each client's unique desires and needs, ensuring the utmost care in every interaction.