Best Time to Buy an Engagement Ring in London

Purchasing an engagement ring is one of the most significant decisions of your life, and choosing the right moment to buy can make all the difference. With so many options available, including the ability to buy engagement rings online and explore jewellery stores, the timing of your purchase can impact both the price and the selection of rings. But when is the best time to buy an engagement ring? This blog will explore the ideal times to purchase engagement rings, the benefits of buying online, and tips for getting the best deals on engagement rings.

The engagement ring market follows seasonal demand patterns. Prices, availability, and jeweller workload change throughout the year, especially in Hatton Garden, London’s historic jewellery district. 

Demand increases before:

• Christmas & New Year proposals

• Valentine’s Day

• Summer proposal season

• December holiday engagements

Buying at the right time means:

• Better negotiation opportunities

• More relaxed consultations

• Faster custom design turnaround

• Greater diamond selection

The timing of your engagement ring purchase can influence both the price and availability of designs. Here are some seasonal key times of the year to consider when buying engagement rings in London, particularly in Hatton Garden.

Spring is often regarded as the best time to shop for engagement rings, especially in London. As jewellery designers release their latest spring collections, you’ll have access to fresh, contemporary styles. This is also a great time to buy engagement rings online, as many jewellers update their collections during this period.

• Pros: Fresh new styles, a variety of designs, and the start of wedding season.

• Cons: Prices may be higher due to the demand for new collections.

With summer being wedding season, many couples purchase engagement rings in the months leading up to their weddings. This is also when many people tend to propose. While summer engagement ring sales are popular, it can also mean that many jewellers are busy.

• Pros: A larger variety of engagement rings, especially from Hatton Garden jewellery stores. Increased availability of wedding-related jewellery.

• Cons: High demand can lead to higher prices and longer delivery times, especially if you’re looking for custom designs.

Autumn is often considered a quieter season for buying engagement rings, but this can work to your advantage. After the summer rush, many jewellery stores in Hatton Garden may offer clearance sales on their previous season’s stock. If you don’t mind purchasing a ring from last season’s collection, autumn can be an excellent time to find a great deal.

• Pros: Lower prices during clearance sales, less competition for specific designs.

• Cons: Fewer new collections, limited availability of highly sought-after designs.

The winter months, especially around Christmas and New Year, are prime times for jewellery sales. Many Hatton Garden jewellers offer discounts and promotions during this period. If you're looking to buy engagement rings online, winter is the time to hunt for deals.

• Pros: Seasonal sales, special promotions, and the excitement of holiday gifts.

• Cons: Higher demand may result in longer delivery times or limited stock. Be prepared for busy shopping periods, especially in December.

Located in the heart of London, Hatton Garden is famous for its long history of jewellery-making and is home to some of the best jewellers. Known as the diamond district of the UK, it offers a vast selection of engagement rings, ranging from traditional designs to modern and unique settings. Whether you're searching for an engagement ring near you or prefer to buy engagement rings online, Hatton Garden jewellers has something for everyone.

Benefits of Shopping in Hatton Garden:

• Wide Selection: With numerous jewellery stores in Hatton Garden, you'll find a diverse range of engagement rings that cater to various styles, budgets, and preferences.

• Expert Advice: The experienced jewellers in Hatton Garden can offer expert guidance in selecting the perfect ring, from diamond quality to the best metal options.

• Competitive Prices: Because of its reputation as a jewellery hub, you may find better prices in Hatton Garden than at other retail locations around London.

With the option to buy engagement rings online, many people wonder whether it’s better to shop in-store or browse online. Both options have their pros and cons, and the decision ultimately depends on your preferences.

Shopping online offers convenience, the ability to compare prices, and access to a wide variety of designs. If you prefer shopping from home and want to avoid the hustle and bustle of Hatton Garden, shopping for engagement rings online is a great option. Many online retailers offer a virtual try-on feature and detailed guides to help you choose the right engagement ring.

• Pros: Convenient, wide selection, and often competitive prices.

• Cons: Lack of physical inspection before purchase, and delivery times to consider.

Visiting jewellery stores allows you to see the rings in person, try them on, and receive expert advice. Hatton Garden jewellers are known for offering bespoke engagement rings, meaning you can create a custom design to your specifications.

• Pros: Personalised service, immediate availability, and hands-on experience with the rings.

• Cons: May require more time and effort compared to buying rings online.

Plan your visit to Hatton Garden

Choosing a engagement ring can feel tricky, but we’ve got you covered. Whether you’re curious about ring styles, diamond shape, debating natural vs. lab-grown diamonds, or need a little guidance, our experts will walk you through it all at your pace.

Book an appointment in-store or online with us to discuss your design ideas. Regal team is committed to helping you find the perfect ring with honest and pressure-free advice. Each ring is uniquely designed, hallmarked and hand-crafted in London. We ensure a smooth, enjoyable journey from start to finish.